Over 100 hospitality leaders will take the stage at the Future Hospitality Summit Saudi Arabia to bring the industry’s most innovative conversations to the table
Dubai, United Arab Emirates. May 4, 2022. The Future Hospitality Summit (FHS) will return to Saudi Arabia in a new format on May 24-25, 2022 at the Riyadh Airport Marriott Hotel.
Under the theme Reimagined Horizonsco-organizers The Bench and MEED, along with Saudi organizer SEMARK, designed the program around the key themes of the future of hotel development, destination impact, aviation, sustainability, investment in restoration and human capital.
“We are delighted to bring together three investment communities under one roof at FHS Saudi Arabia this year; Saudi Hospitality Investment Conference (SHIC), Global Restaurant Investment Forum (GRIF) and AVIADEV, all of which are represented in our action-packed program in Riyadh later this month,” said Jonathan Worsley, Chairman of The Bench.
“We will be focusing on the future of our industry and delegates will have over 40 opportunities to deliberate, learn and network over two exciting days. With a range of different formats from main stage presentations, workshops and panel discussions to interviews, breakout sessions and networking opportunities, we look forward to facilitating innovative conversations about the future of the industry. hospitality,” he added.
Hosted by Dur Hospitality, FHS Saudi Arabia will kick off with a Moroccan-themed opening reception showcasing the group’s unique hospitality concepts. Prior to the event, Dur’s CEO, Mr. Sultan bin Badr Al Otaibi said, “It is a great pleasure to host such a grand event which ushers in the new era of hospitality and redefines the future of this dynamic industry while creating many opportunities to foster collaboration and collaboration. leadership action of the entire global hospitality industry.
The GRIF community will be the first to take the stage at FHS with a series of sessions dedicated to the Kingdom’s F&B investment scene, including a focus on restaurant trends, new brands and concepts, leveraging technology catering and food sustainability and security.
Hilari Voorthuis, Head of F&B India, Middle East, Africa and Turkey at Accor, said ahead of her participation in the session on “curating and creating great concepts that survive the test of time: “I look forward to my discussion with Rohit of Soho Hospitality on defining the fundamentals of creating successful concepts. At a time when social media has an even greater impact on businesses and virtual brands are leading the way, I’m excited to discuss how we can create meaningful experiences without losing the opportunity to integrate these aspects. in the business. »
Several of the FHS dialogues will focus on the economic outlook, the destination development pipeline and the investment climate, including presentations by Pat Thaker of The Economist Intelligence Unit and Robin Rossmann of STR. Hala Matar Choufany, President Middle East, Africa and South Asia for HVS, will lead the conversation on ‘the future of hotel investment in Saudi Arabia’ with Muhammed Al Amir, CEO of AIMS Hospitality; Saleh Bin Habdan Alhabdan, CEO of Taiba Investments Company; Guy Hutchinson, President and CEO of Rotana Hotel Management Corporation and Dr. Adel Ezzat, CEO of Elaf Hotels. Commenting on the subject, she said: “The demand for travel and hotels will continue to grow as new destinations emerge and unique programs are developed. It is clear from the strong planning and Vision 2030 that Saudi Arabia will emerge as a key player in the regional leisure segment, in addition to capitalizing on growing domestic demand and established religious travel. Success will largely depend on maintaining a healthy balance between supply and demand, a sustainable execution strategy and, just as importantly, the balance and partnership between the private and audience.
Nick van Marken, Managing Director of van Marken Limited, will take a broader look at the ‘the future of hospitality in a dynamic market with panelists from some of the major hotel groups operating in the Kingdom, including CEOs from Dur Hospitality, IHG Hotels & Resorts, Hilton and Accor.
“The subject of the future of the hotel industry in a dynamic market is a subject close to my heart. Given the constant business changes and demands we have seen over the past 24 months, more than ever we need to remain dynamic and flexible in our hospitality offerings for partners and guests,” said Mark Willis, CEO India , Middle East, Africa & Turkey at Accor, at the top of the panel.
Mr. Hassan Ahdab, President of Hotel Operations at Dur Hospitality, said: “The past few years have brought a sea change which, although challenging, has inspired us to navigate our strategies towards a hotel industry more resistant to major changes and open to money.”
“Saudi Vision 2030 paves the way for an incredible future for sustainable tourism in the Kingdom. Across nine brands, Hilton is expanding its portfolio to more than 75 hotels in the coming years, creating opportunities for our guests to experience Hilton’s Saudi Arabian hospitality in many new destinations. Whether it’s hospitality with local flavors, remarkable dining experiences, the diversity of our teams, or sustainable innovations in our hotel operations, we are excited about the Saudi opportunity and see a bright future ahead. us,” added Jochem-Jan Sleiffer, President, Middle East, Africa. and Turkey at the Hilton.
With staff shortages a pressing issue for the industry globally – accelerated by the global pandemic – FHS will host a session on “How Leaders Meet the Challenge of Innovation and Human Capital in a Rapidly Changing Environment.”
Federico J. González, Managing Director of Radisson Hotel Group, will have a keynote conversation on this topic with Sarah Hedley Hymers, Editorial Director of Connecting Travel. Leading up to the session, he said, “I look forward to my discussion with Sarah Hedley Hymers at the Future Hospitality Summit in Riyadh. We believe in the strong recovery and growth of our industry and our business in the Kingdom of Saudi Arabia and globally. The future of hospitality is an ongoing journey that must be relevant to our owners, guests, shareholders and employees. In our ever-changing world, we continue to find ways to adapt, change and bring innovation and sustainability into everything we do, as we establish ourselves as the company of choice for our partners, our guests and the members of our team..”
FHS will also present a series of workshops covering a range of topics, including the ‘The future of hotel asset management‘ led by the Hospitality Asset Managers Association (HAMA); there ‘Future of loyalty programs, transparency and brand loyalty‘ featuring Scott Antel of Scotts FZ LLE in conversation with Aleph Hospitality Founder and Managing Director, Bani Haddad; ‘Why sustainability is essential for the future of the hospitality industry » led by ENVI Lodges co-founder Noelle Homsy and Richard Williamson of Considerate; and an escape on’Hybrid lives and vision of future spaces‘ with Letswork Co-Founder Hamza Khan and QUO Brand Manager Catherine Monthienvichienchai.
For more information and to view the full FHS Saudi Arabia schedule, please visit https://www.futurehospitalitysummit.com/
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The Bench has created a legacy of providing world-leading investment forums and conferences in Europe, Africa, the Middle East and Latin America. The key principle behind these platforms remained “dealmaking”. Transforming the way businesses connect, Bench has developed a reputation for creating innovative, high-impact meeting spaces for the industry.
For over two decades – government leaders, tourism ministries, global travel and tourism associations, the world’s most influential hotel brands, hotel owners and investors, renowned restaurant groups, airlines and aviation authorities , destination developers, asset managers, financial groups and consultants – have participated in The Bench events for their respective purposes. These include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev and RENEW – where industry players showcase their brands, position themselves as thought leaders or innovators and connect to the right opportunities and knowledge .
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FHS Saudi Arabia
Date: May 24-25, 2022
Location: Riyadh Airport Marriott Hotel, Riyadh, Saudi Arabia
Sponsors: Dur Hospitality as strategic partner; Tourism Development Fund (TDF) as enabling partner; Accor, Construction Products Holding Company (CPC), Hilton, Jumeirah Hotels & Resorts, Radisson Hotel Group and The Red Sea Development Company as platinum sponsors; Diriyah Gate Development Authority, IHG Hotels & Resorts, Marriott International, NEOM, Rotana, Royal Commission for AlUla and Taiba Investments as Emerald sponsors; Aleph Hospitality, CBRE, Colliers, Compass Project Consulting, ELAF Group, ENVI Lodges, GG&Grace International, Insignia, Interior 360, Keane, Knight Frank, Leslie, Louvre Hotels Group, MAPAL, OBMI, Sophos Hotels SA, SSH, STR, The Indian Hotels Company Limited and Voltere as gold sponsors; Deutsche Hospitality, HVS and Katch as Silver Sponsors.
FHS Middle East
Date: September 19-21, 2022
Location: Madinat Jumeirah, Dubai, United Arab Emirates
Sponsors: Jumeirah Hotels & Resorts as host sponsor; Tourism Development Fund (TDF) as enabling partner; Accor, Dur Hospitality, Hilton and Radisson Hotel Group as platinum sponsors; Emaar Hospitality, IHG Hotels & Resorts, Marriott International, NEOM, Rotana, SMIT Morocco and Taiba Investments as Emerald sponsors; Aleph Hospitality, CBRE, Colliers, Compass Project Consulting, ENVI Lodges, Insignia, Interior 360, Ishraq Hospitality, Knight Frank, Louvre Hotels Group, MAPAL, Minor Hotels, OBMI, QUO, SSH, STR, The Indian Hotels Company Limited and Voltere as Gold Sponsors; Deutsche Hospitality, HVS and Katch as Silver Sponsors.
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